Visit Qatar launches its Audi F1 campaign with Hülkenberg, Bortoleto and Nasser Al-Attiyah

The 'Qatar. Driven by Discovery' film takes the two Audi Revolut F1 drivers away from the circuit and into the desert with Qatar's rally champion as guide.

Visit Qatar has launched a new campaign built around its principal partnership with the Audi Revolut F1 Team, fronted by drivers Nico Hülkenberg and Gabriel Bortoleto. In the campaign film the two step away from the race track to see another side of the country, guided by Qatari rally legend Nasser Al-Attiyah. The journey takes in adventure, culture and Qatari hospitality under the campaign line "Qatar. Driven by Discovery." The launch comes ahead of Visit Qatar's "La Parada" activation in Madrid, which opened on 9 September at Plaza de Santiago and brings Qatari culture, food and motorsport-themed experiences to Spanish audiences as Audi begins its first Formula 1 season. For Qatar it is another step in tying the country's tourism message to motorsport. Audi joins the grid in 2026 alongside Cadillac, and the Formula 1 Qatar Airways Qatar Grand Prix at Lusail on 27-29 November is the penultimate round of the championship. Source: The Peninsula, 10 September 2026.